What's referred to as the data footprint impact is the result of keeping this information for longer periods of time, and the impact of having to manage, secure and protect it. That is why it is essential to build your digital character in a way that you will protect your digital footprint. It shows where you've been, the data you’ve shared, and the traces you've left behind. It relates to data you can find and, in some cases, you can control. Consider using anti-tracking software to protect your digital footprint and keep yourself safe from invasive online tracking, targeted advertising, and price discrimination. If, for instance, hackers manage to break into a social media account that has not been active for a long time, but was never actually deleted, data such as contact information, names and any private or potentially incriminating information is then available to them. How is this possible? Sounds like a lot, right? What is digital footprinting and why is it important? That’s why it’s so important to protect that digital footprint, to somewhat wrap your reputation in virtual bubble-wrap. But sometimes, breaches happen at the big companies storing your personal data — and contributing to your digital footprint — such as Exactis, Equifax, and Facebook. In fact, in response to the question of what happens when content is deleted from a Facebook page, the social media giant offers the following answer: "When you choose to delete something you shared on Facebook, we remove it from the site. Carbon footprint figures that might surprise you It's not just LinkedIn that's been targeted for old login credentials. Interests and trends change, but the data you leave behind stays the same. With the rise of data breaches and increasing number of new scams being carried out via text, email, phone calls, social media — you name it — it’s critical that you take steps to protect yourself, your money and your identity. Do this every day, and your footprints start adding up. 2. Your digital footprint is a record of your online activity. In 2012, Jacqui Cheng, editor at Ars Technica made an interesting discovery. Subscribe below to be notified when new materials are released. Your “digital footprint” includes all traces of your online activity, including your comments on news articles, posts on social media, and records of your online purchases. Worse yet, your personal information could be compromised as part of a data breach. “Either money, violence, or information.” Hayley Kaplan, an online privacy expert, is also in the business of helping people reduce their digital footprint. Scarier yet is the fact that whoever stole these passwords technically has free access to these accounts. It might help to think of it this way: Imagine you’re walking on the beach. Each step you take leaves behind an impression. It’s important that you understand what you’re leaving behind when you visit a website. Moreover, if someone uses your footprint for illegal purposes and attacks your device, you may lose all the data stored there. Practice good data hygiene by periodically reviewing your medical records. We write and compile educational resources for the industry on a monthly basis, including WebCasts, eBooks, White Papers, Checklists, etc. The first and most notable example the author cited was a recent breach of LinkedIn that resulted in the theft of emails and passwords belonging to 167 million LinkedIn users dating back to 2012. 1. Several other popular social networking sites have recently had to deal with similar attacks: Tumblr Iron Cloud Data Management Backup, recover and archive cloud data Abine.com. Photos that she had deleted from Facebook in 2009 and 2010 could still be accessed online by anyone who had the direct link to the picture.